As long as I’m writing about things completely unrelated to London, like the International Space Station, I thought I’d add something brought to my attention by loyal reader AEW who spotted this on her way to school yesterday.
Apparently Coke launched the campaign Share a Coca-Cola, across Europe on May 1 and plans to produce 800 million personalized labels in 32 countries. It substitutes the iconic Coca-Cola logo on bottles of Coke with 150 of the most popular first names, nicknames and terms of affection in each country.
I wasn’t aware of this campaign, despite being an avid (original, calorie-filled, caffeine-filled) Coke drinker. But I did find out within minutes of AEW sending me this photo that people have gotten their feathers ruffled over this campaign. There is considerable angst out there!!
Someone on Twitter made the analogy of being a child who can’t find his or her name on the keyrings sold at tourist destinations, a childhood trauma also felt by Bart Simpson
@remi_sarg 2 May Feeling left out, because you’re one of those people with a name too weird to get on a coke bottle..
@RossAdamFraser Here if they don’t have your name for the coke bottle thing how about you buy a marker pen write it on and shove the bottle up your arse
What a relief for me! If my name is on a bus, i assume it’s on a bottle somewhere in London.